Your real profit.
Etsy + Shopify.
One dashboard.
Stop guessing. MergeBenefit automatically deducts every Etsy fee, every Shopify fee, and your COGS — and shows you exactly how much you actually made on every order.
I sold a hand-painted jacket on Etsy for $50. After all the fees, I made $32. There's no tool that shows me this automatically across my Shopify store too.
— Etsy seller, 2025 · selling on both Etsy & ShopifyFrom $9/mo · founding price locked forever · cancel anytime
You're flying blind on both platforms
Every other tool only handles one platform — or handles both but hides the real numbers.
Two dashboards, zero unified view
Your Etsy Shop Manager shows Etsy orders. Your Shopify shows Shopify orders. Neither tells you which platform is actually more profitable per product.
Hidden fees eating your margin
Etsy's 6.5% transaction fee + $0.20/listing + 3%+$0.25 payment processing + offsite ads (up to 15%). Most sellers subtract COGS and call it profit. That's wrong.
Spreadsheets every single month
"I spend a lot of time building an Excel overview to reconcile my Etsy and Shopify numbers" — a real quote from a seller who already pays for Putler. The workaround is broken.
Existing tools only solve half
BeProfit, TrueProfit, Profitario: Shopify-only. ProfitTree: Etsy-only. Putler: shows revenue but not true net profit per product with all fees applied.
Why nothing on the market actually works
We checked every tool. Here's the honest truth.
| Tool | Etsy | Shopify | True net profit/product | Offsite ads fee | $0.20 listing fee |
|---|---|---|---|---|---|
BeProfit Most popular profit app | ✗ | ✓ | Partial* | ✗ | ✗ |
TrueProfit Shopify-only | ✗ | ✓ | ✓ | ✗ | ✗ |
ProfitTree Etsy-only | ✓ | ✗ | Partial* | ✗ | ✓ |
Putler Revenue aggregator | ✓ | ✓ | ✗ | ✗ | ✗ |
Triple Whale DTC analytics | ✗ | ✓ | Partial* | ✗ | ✗ |
MergeBenefit What we're building | ✓ | ✓ | ✓ | ✓ | ✓ |
*BeProfit review: "only imported ~15% of actual Google Ads spend… this massively inflates profit figures and makes the dashboard commercially unusable." — Shopify App Store, verified review 2024
Up and running in under 5 minutes
No CSV imports. No manual data entry. Just connect and see your real numbers.
Connect Etsy
OAuth in one click. We pull your orders, listings, and fee history — including offsite ads charges — directly from the Etsy API.
Connect Shopify
Same one-click OAuth. We automatically detect your Shopify plan's transaction fee rate (0%, 1%, or 2%) and payment processing costs.
Enter your COGS
Add your product cost per SKU manually or import via CSV. One time. We remember it for every future sale on both platforms.
See your real profit
Every order, every product, both platforms — with every fee automatically applied. One unified P&L. No spreadsheet ever again.
This is what your dashboard looks like
Real numbers, real fees — automatically.
| Product | Revenue | All fees | Net profit | Margin | Fee breakdown |
|---|---|---|---|---|---|
Hand-painted denim jacket ● Etsy · 18 orders | $2,160 | −$441 | $1,335 | 62% | Transaction (6.5%)−$140 Listing ($0.20 × 18)−$3.60 Payment proc.−$76 Offsite ads (15%)−$221 Total fees−$441 |
Ceramic mug set ● Shopify · 43 orders | $1,720 | −$230 | $1,058 | 62% | Payment proc. (2.9%+$0.30)−$180 Shopify tx fee (1%)−$17 Shipping label−$33 Total fees−$230 |
Digital print pack ● Etsy · 91 orders | $1,092 | −$198 | $563 | 38% | Transaction (6.5%)−$71 Listing ($0.20 × 91)−$18 Payment proc.−$38 Offsite ads (15%)−$71 Total fees−$198 |
What sellers say about the current tools
Real reviews from G2, Capterra, and Shopify App Store — unedited.
“I spend a lot of time getting an overview with Excel. I have Etsy, Shopify, Amazon... Putler helped but it still doesn't give me true profit per product after all Etsy fees.”
“BeProfit only imported ~15% of our actual Google Ads spend. Live chat confirmed it's by design. This massively inflates profit figures and makes the dashboard commercially unusable.”
“It needs a lot more integrations such as Amazon, Ebay, Etsy, Shopee, Lazada, ThriveCart, Facebook Ads, Google Ads and more. The core is solid but the gap is real.”
“We did $80K in sales last month but I still can't pay myself. After accounting for product costs, ad spend, platform fees, shipping, returns — many stores operate at break-even and don't know it.”
“I've been using Putler for over 10 years. Back then it didn't have Etsy integration, so I requested it — and the team built it. But I still need something that truly calculates net profit across both platforms.”
“I sold my first hand-painted denim jacket on Etsy for $50. Then the deposit hit: $32. Between the transaction fee, listing fee, payment processing, and offsite ads — my 'profit' was $43. And it took 5 hours to paint.”
Simple, honest pricing
Less than what you're already paying for tools that don't work together.
- ✓Up to 100 orders/month
- ✓Etsy + Shopify connected
- ✓True net profit per product
- ✓All Etsy fees auto-calculated
- ✓Monthly P&L export
- ✓Unlimited orders
- ✓Etsy + Shopify connected
- ✓True net profit per product + SKU
- ✓Etsy offsite ads fee (12%/15%) auto-detected
- ✓Ad spend integration (Google, Meta)
- ✓Per-platform P&L comparison
- ✓Weekly email profit digest
- ✓CSV export + Notion/Google Sheets sync
Founding member prices locked forever. Regular price will be $19 / $49/month at launch.
Quick answers
Stop guessing.
Start knowing.
Lock in your founding member price before we launch.
Founding member price locked forever · cancel anytime