MergeBenefit Blog

Profit guides for Etsy & Shopify sellers

Free calculators, honest comparisons, and actionable guides to know your real numbers.

Free Tool9 min read

Etsy Fee Calculator 2025: See Your Real Profit Per Order

Use our free Etsy fee calculator to see exactly what you keep after listing fees, transaction fees, payment processing, and offsite ads.

MergeBenefit Team · February 2025Read article →
Free Tool7 min

Etsy Offsite Ads Fee Calculator: Are You Paying 12% or 15%?

Understand exactly how Etsy's offsite ads program works, calculate your rate, and decide if opting out makes sense for your shop.

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Guide11 min

The Real Cost of Selling on Etsy: Every Fee, Broken Down (2025)

A complete breakdown of every Etsy fee with real examples, so you know exactly how much you actually make on each sale.

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Comparison6 min

BeProfit Alternative: Why Etsy Sellers Need Something Different

BeProfit is great for Shopify — but Etsy sellers are left out. Here's what's missing and what to use instead.

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Comparison6 min

TrueProfit Alternative for Multi-Platform Sellers (Etsy + Shopify)

TrueProfit doesn't support Etsy. If you sell on both platforms, here's the honest comparison and what actually works.

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Comparison7 min

Putler vs MergeBenefit: Revenue Dashboard vs True Profit Tracker

Putler aggregates revenue. MergeBenefit calculates true net profit. Here's the difference — and why it matters for your business decisions.

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Comparison10 min

Best Profit Tracking Apps for Etsy Sellers in 2025 (Honest Review)

We tested BeProfit, TrueProfit, ProfitTree, Putler, and more. Here's the full breakdown of who wins for Etsy sellers.

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Deep Dive8 min

I Sold a $50 Item on Etsy and Made $32 — Here's the Math

A real Etsy seller story. We break down every fee, show you the calculation, and explain why most sellers are shocked by their real profit.

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Guide9 min

Selling on Both Etsy and Shopify? Here's How to Track Your Real Profit

Running two stores is double the complexity. Here's the only way to get a unified profit view across both platforms without spreadsheets.

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Deep Dive10 min

Etsy Profit Margin for Handmade Items: What's Realistic in 2025?

The honest numbers on what handmade sellers actually keep after fees, materials, and time. Plus how to improve your margins.

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Guide7 min

How to Track Profit Per Product on Etsy (Without a Spreadsheet)

Step-by-step guide to knowing your actual margin on every SKU — so you can double down on winners and cut losers.

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Guide6 min

Etsy's $0.20 Listing Fee: What It Actually Costs Per Year

It sounds tiny. But for high-volume sellers, the $0.20 per-listing fee adds up fast. Here's the real math with examples.

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Guide8 min

Should You Opt Out of Etsy Offsite Ads? A Profit Analysis

Etsy's offsite ads charge 12–15% on sales. We run the numbers to tell you exactly when opting out makes mathematical sense.

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Deep Dive12 min

Etsy vs Shopify in 2025: Which Platform Is More Profitable?

A fee-by-fee, margin-by-margin comparison. The answer is nuanced — and depends heavily on your volume and product type.

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Guide9 min

From Etsy to Shopify: When Should You Expand? (Profit Analysis)

Most sellers expand too early or too late. Here's the data-driven threshold to know when launching a Shopify store actually pays off.

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Guide7 min

Shopify Transaction Fees: 0%, 1%, or 2% — What You're Actually Paying

Every Shopify plan has different transaction fees. Here's the full breakdown, how to calculate your real cost, and when to upgrade.

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Guide11 min

How to Price Your Etsy Products to Actually Be Profitable (Formula + Examples)

Stop pricing by gut feel. Here's the exact formula that accounts for every fee, your COGS, and the margin you need to sustain your business.

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